There are movies that are bad. There are movies that are REALLY bad. Then there’s The Apple.
The Apple was Cannon Films co-owner Menahem Golan’s fever dream of a passion project. Right there, you see it? You see the three red flags of that statement? First, Cannon Films. They were the schlock studio of all schlock studios of the 80s. They cranked out movie after movie of fodder that I could cover on this site. In fact, I have! I could very easily load this blog of Cannon articles week after week after week. It is almost unfair to every other movie ever made.
Then you have Menahem Golan. Here’s a guy who is fairly fascinating. He’s not a bad idea guy. He knew how to sell his movies. He knew how to crank out that schlock onto cable, video stores, and movie theaters – all over the world. The problem was that he didn’t have very good, completely well-thought out ideas. He had almost no concept of nuance. Anyone outside the United States is either an enemy or a weak-willed wimp in the face of terrorism. Chuck Norris shows up and kills everything, but, because some of those people he killed were indeed bad guys, he is right. That’s the mindset of Menahem Golan.
Then, there’s the concept of a passion project.
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